MadHat Copywriting
Copywriting is the art and science of strategically writing words in order to convince the audience to take some form of action. It is imperative to the success of any website to have an effective Call To Action. This is accomplished through copywriting. See below for more details on copywriting.
Our Copywriting Packages:
The art of good copy writing
Writing effective copy is the art of creating meaning through words. We're constantly surrounded by messages, but it isn't until you try to create a clear, powerful or compelling message that you realize there is a lot more to copywriting than at first appears.
We will attempt to demystify the art of writing good copy and set you on your way to writing engaging content for your website's visitors. Of course we would be glad to do the copywriting for you, but if you wish to do it yourself we want you to be well informed and successful.
Basically, content written for the web should be as short as possible AND as simple as possible.
Content has to be easily understood and easy to follow. The flow of information from one page to another has to be intuitive and has to be easily followed.
The biggest trick to effective copywriting in the context of Web Design is balancing the need to keep content short and simple so as to provide a clear Call to Action and also to provide keyword rich content that is informative and lengthy enough to be relevant to the search terms your website is targeting in your Search Engine Optimization (SEO) plan.
